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Stand out in a sea of sameness
Stances combines the core elements of product marketing, brand strategy, positioning and messaging to create a unique marketing framework for your brand.
Brand Story & Positioning
Value Proposition Design
Customer Journey Mapping
Identifying customer personas
Campaign Strategy & Management
Picture this: you decide to spend
some $$ on marketing.
So you hire an agency to run some
ads. Or write some blog posts.
They come back to you with a good
result but you think there's potential
for more. You decide to try again
with more $$. And on and on and
on this goes. Over time, it becomes
harder to justify marketing spends
that give you results, but not high
quality conversions.
You think, what's missing?
Humans are storytellers. We
connect emotionally and are
influenced by narratives.
We don't buy products or services,
we buy stories.
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What type of Marketing does Stances do?Stances works in the space between Product Marketing, Brand Management and Strategy. With an increase in the need for personalization in marketing and customers expecting contextual experiences at every turn, it has become imperative to create omnichannel campaigns that communicate the core values of your business model. It is no longer enough to do just an SEO campaign, or just a Facebook Marketing Campaign. Our goal is to help identify the right customer for your brand and help you create a clear path to them, using a content and channel mix that is specific to you.
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What is unique about what we do? And why is it better?Stances goes beyond traditional digital marketing to incorporate elements of storytelling and value based marketing into our campaigns. We first start with identifying your core audience, and create a messaging + content strategy that works for them.
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What type of businesses does Stances work with?We work with different types of businesses including D2C brands, eCommerce, SaaS companies, Tech companies, B2B services firms, as well as with companies based in the entertainment and content space. We customize our offerings for your industry needs.
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What does a project with Stances look like?Stances guides you through a comprehensive process: Identify your Ideal Customer Profile (ICP) and their problem-solution fit. Define a unique value proposition for each ICP. Develop messaging buckets for each ICP. Test messaging through marketing experiments. Document learnings and create compelling marketing campaigns.
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What makes us the right team for this?When you choose Stances, you choose expertise. Our team's extensive experience includes: Previous startup founder experience, giving us an insider's perspective. Collaborations with esteemed business accelerators, incubators, and Venture Capital teams, ensuring strategic alignment and success. Expertise in product and marketing for early-stage, growth-stage and mid-stage startups as well as partnerships with renowned corporate organizations like Nestle, Entrepreneur First, and Zydus Cadila.
Any Questions
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