a sea of sameness
Content-led digital growth for social media
Website in progress: we’re tinkering with something exciting. Until it’s ready, here’s a read to keep you inspired…
How to create a long-term Marketing Strategy
Stances works with startups and larger businesses to create and refine their growth marketing strategy. Here’s what we recommend:
Your website is the backbone of all your marketing efforts. Make sure it is easy to navigate, succinct, and ready to capture leads.
No marketing spend or content will work if you don’t have the right infrastructure to execute it.
Work with your business and sales team to understand your customers’ mindset.
When designing content as part of your Content Marketing Strategy, choose 1-2 channels ONLY and double down.
Don’t expect organic content to produce instant results. If necessary, augment with paid awareness campaigns.
Engage with all those who comment on your social media.
Allocate a small amount of money for experiments on social.
In the digital world, pivots are frequent – be ready to pivot your content strategy quickly.
Customise your outreach.
Use metrics like CTR and ROAS to measure marketing success.
Social proof should be visible not just on the website but on your social media as well.
Don’t underestimate the power of video.
